A Little History

Why Choose American Whirlpool by MAAX?​

American Whirlpool is owned and operated by MAAX. 

MAAX® originated in 1969 with the founding of Modern Fiberglass and Metal. From the beginning, MAAX® was committed to long lasting quality, innovation and a drive to delight customers.  These values propelled us into becoming a leading manufacturer of modern whirlpool systems. Through the years, MAAX® continued to grow by following a plan to acquire other well-known brands and increase their business through a commitment to these same values.

In the late 90’s, MAAX® expanded into the spa sector by acquiring companies such as Coleman™ Spas*, Savannah, Vita Spas and Infiniti.  In 2017 MAAX Spas merged with American Bath Group creating a powerful synergy between bath and spas.  

MAAX® Spas has earned a solid reputation by staying true to its original values.  Today, MAAX® Spas  continues the legacy by offering the world’s first Appliance Grade hot tubs in all of the brands; this is what we call, “Built to the MAAX”. Own one of the MAAX® Spas luxury hot water products and experience for yourself what it’s like to have the best hydrotherapy experience available.

Explore the Differences

Discover the behind the scenes difference at the American Whirlpool manufacturer, MAAX Spas!​